Creating and mapping out your social media content topics (Pillars)

This webinar will teach you how to create and map out your content pillars (topics) effectively.

If your content strategy lacks focus or consistency, it can dilute your brand message and weaken audience engagement. Content pillars serve as the foundation for a strong, coherent content strategy, ensuring your posts are relevant, engaging, and aligned with your brand’s goals.

Having well-defined content pillars will help you streamline your content creation process, making it easier to maintain consistency and relevance across all your platforms. This, in turn, will boost your brand’s visibility and engagement.

Objectives:

Understand what content pillars are and why they are essential.

Learn how to identify and develop content pillars tailored to your brand and audience.

Gain practical skills to map out content pillars for a consistent and effective content strategy.

Why Attend?

Publishing content is just one element of a successful content marketing strategy. You need a well-defined framework that guides what type of content you create and share. Content pillars provide this framework, ensuring that every piece of content supports your overall strategy and resonates with your audience.

By attending this webinar, you will:

• Improve your content consistency and quality.
• Ensure your content aligns with your brand’s goals and audience interests.
• Save time and resources in content creation by having a clear focus.

This webinar is brought to you by The Social Flock – a social media content support group.

It’s free to all our Full Fleece members, but non-members are very welcome too, you can join the webinar for just £25.