Summer Kicks Off with Louis Vuitton's Exclusive Miami Pop-Up at Casa Neos
Summer Kicks Off with Louis Vuitton’s Exclusive Miami Pop-Up at Casa Neos
Miami, FL – [06/27/2024] – With the arrival of summer following last Thursday’s solstice, the race for beachfront luxury has intensified. Leading the charge, Louis Vuitton has partnered with MM Beach Club at Casa Neos in Miami to unveil an exclusive pop-up shop featuring the LV by the Pool women’s resort collection.
This exciting pop-up debuted with a Mediterranean-inspired cocktail event and will remain open until July 14. Casa Neos, a newly established membership-only club along the Miami River, offers premium amenities near downtown Miami, joining the ranks of prestigious venues like ZZ’s Club and The Bath Club.
Operated by Riviera Dining Group and led by Gregory Galy, Casa Neos hosts the pop-up shop, showcasing the LV by the Pool capsule collection. This collection includes a variety of luxury items such as leather goods, ready-to-wear pieces, and lifestyle products including tableware and surfboards. A standout item exclusive to the pop-up is the OnTheGo Miami bag, crafted from natural raffia with yellow leather accents. The collection also features elegant ready-to-wear pieces in crisp white tones and specialty items like hard-sided trunks and Objets Nomades.
Louis Vuitton’s initiative in Miami marks its latest venture in lifestyle branding in the U.S., following previous activations at premier global locations such as Huangcuo Beach in China, The Mandarin Oriental Bodrum in Turkey, and a recent collaboration at Galaxy Macau.
For those seeking the epitome of summer luxury, the Louis Vuitton pop-up at Casa Neos is a must-visit destination.
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